Why Advertising Won't Save Online Dating Sites | DigitalNext - Ad Age
Jun 9, Advertising On Dating Apps Broken Down In 7 Statistics. Advertising 15% of U.S. adults are using online dating sites or mobile dating apps. I ran a free online dating site called sovet4ik.info and would like to start promoting it via other dating sites. Does anyone have any suggestions for. Mar 21, Despite the undeniable fact that the social era has arrived, online dating sites remain mired in the unsocial web, buying Facebook ads to stay.
Are they fitness crazy? Do they need to find time to workout during the workday? Do you see what I am saying? We are trying to find other problems we can help solve. The reason I am having you go through every single minute of their day is so that you'll really nail down what it is to be this person.
We want you to be in their head. You want to know their pains and pleasures.
How to Advertise on Dating Sites
This is how we find other angles. And when it's time to start advertising we want to focus on those emotions. People buy based on emotions and they justify it with logic.
Don't say things like, "Are you single? This is the quickest way to become persona non grata in Facebook's eyes. Find things that would relate to someone who is looking for a date or looking for a partner without flat out saying it. There are plenty of other things that have been proven to get men or women to click.
What's your next best bet?
Digital Advertising for Marketers, Agencies and Brands
Go back to knowing your audience. Who do they follow?Ways to market a dating site
Look into those influencers your audience trusts. Reach out to those people and negotiate a deal. Alright, so we've reached the last possible option.
Find another channel to advertise on. You know everything about your audience now right? So where do they spend their time online? You should go to each website on your list to see whether the quality matches the type of market you want to reach.
If you sell an expensive or high-end product, you may not want to advertise on a free, poorly designed website.
If you are comfortable with the content and design of the site, you can add it to the list of sites to contact for additional information. Find the advertising information. Look near the top and bottom of the main page of the site. There may be a link to advertising information. If not, try the About or Contact Us pages to find out who to contact.
If rates and demographic information aren't provided on the site, you will need to email someone to request a rate sheet. This will tell you how much it will cost to advertise and what types of advertising are available banner ads, text ads, contextual ads, etc Once you've received a rate sheet and demographic information, you should compare them to other sites on your short list. Unless you have unlimited funds, you will probably want to target your advertising to just a few websites to begin.
The demographics should break down the audience into sex, age, income and other identifiers. You will also want to pick websites that receive the most views and visitors compared to others.